A strange business model, but it works




November and December are typically prime fundraising months for non-profit organizations. And why is that?  Because it’s the time of year when many of us reflect on just how fortunate we are and out of gratitude decide to give back to organizations that give us so much throughout the rest of the year.

It’s no accident that WGCU schedules fundraising drives during this period of heightened altruism. We depend on viewers, listeners and local businesses for over 60% of our total cash operating budget.

It is a strange business model, for sure. We provide five streams of TV programming and two streams of radio programming 24 hours a day, 365 days a year (366 next year!) free of charge to anyone with a TV or radio in our coverage area. And then, we come on the air and ask you to help us pay for the programming you’ve enjoyed and leave the price you’d like to pay totally up to you!

Well, nobody ever said we were business geniuses. But, then again, it’s never been our intent make a lot of money. That’s not what we’re about. We’re about the 50 years that Sesame Street has enriched the lives of your children, grandchildren and, now, great-grandchildren.

We’re about the 48 years that All Things Considered has kept you company on your way home from work or school or at home as you prepared dinner.

We’re about the 40 years that Morning Edition has prepared you for the day with straightforward, fact-based news reporting and analysis.

So, when you hear us on the radio or watch us on TV asking for your support in the next few weeks, please consider giving and giving generously. There will be children to teach and news that needs to be delivered for many, many years to come and by paying it forward now, you can help ensure that WGCU will be there to do just that for you, your kids, their kids and all the kids to come.